Audi’s product roadmap includes three new e-tron battery electric vehicles, more Q SUV models and replacements for five of its ‘core’ models, as its relentless pace of product introduction and renewal continues. The company has also announced that driverless city cars technology will be ready by 2021.
“We are rejuvenating our model portfolio and will renew five existing core model series by mid-2018,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. “In addition, we will expand our successful Q family by 2019 with two new concepts – the Audi Q8 and the Audi Q4 – and we will launch our battery-electric e-tron models.”
Audi says it plans to launch three new electric models by 2020 and will gradually electrify its core range after that.
The focus this year is on top-end models with the new generations of the Audi A8 and Audi A7. Audi will unveil the A8 at the first Audi Summit to be held in Barcelona on 11 July.
In April Audi agreed on new development cooperation with Porsche for future vehicle architectures. Part of the cooperation is the development of shared premium architecture for electrification. Audi aiming for a third of its total sales to be fully or partially electric models by 2025.
In addition to the traditional car business, Audi will expand its range of digital services. With myAudi, it aims to create a consistent entry into the brand’s digital world and establish a platform for a wide range of online services, which will be open also for third-party providers to offer services. Audi is also expanding its mobility services for urban areas and intends to offer them in more than 15 markets worldwide by the end of this decade.
With a subsidiary founded in March 2017, Audi will take over the leading role within the Volkswagen Group in the development of autonomous driving. Autonomous Intelligent Driving GmbH is working on the technology for driverless vehicles in urban environments, which will be applicable in models of various brands. The technology is to be ready for application in a first small series of cars early in the next decade.